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The UK at SXSW day is backed by the UK’s Department of International Trade (DIT) and curated by the Institute of Practitioners in Advertising (IPA), with support from the Advertising Association. It runs on March 9th 2019 from 10am - 6pm and will look at how TRUST has become the new currency. 
 

With this in mind, UK day will feature a session discussing recent research by UK advertising’s think tank Credos and McCann Worldwide on public TRUST in advertising and how the situation compares with the US. The event will also look at how companies can invest in building TRUST to ensure they remain connected to their consumers and build their commercial strength.

Throughout the day leading UK businesses taking part in the mission will also be showcasing their expertise via a mix of talks, panels, networking and special guest slots. Areas to be covered include AI, the links between advertising and neuroscience, how advertising can heal a divided world, and how we put magic back into human hands.

Join the conversation using #ukatsxsw


Breakfast, lunch, chargers and refreshments available throughout the day

The event is free and open to all

 

More speakers to be announced soon 

Over March 8th and 9th, the UK Creative industry will takeover the British Music Embassy for a series of talks, debates and networking events. We look forward to seeing you there. 

British Music Embassy, 
Latitude 30, 512 San Jacinto Blvd, Austin, TX 78701, USA
 
 
09:30 - 10:30
ADAs @ SXSW 
Join us for breakfast to develop new connections for possible collaborations, share ideas about how to accelerate the industry, each other and celebrate the ongoing impact of women in tech. 
10:30 - 11:00
CAN YOU TRUST ADVERTISING?
Ant Hill, Head of Creative Agency Relations, Google
Chris MacDonald, Global President Advertising and Allied Agencies McCann Worldgroup
India Wooldrigde, SVP, Director, McCann Truth Central
Caroline Davison, Managing Partner, Elvis  
Moderated by Lindsay Stein, Campaign 
Join us for a breakfast briefing as we discuss the good, the bad and the troubling for advertising globally following the results of both the UK Credos report on trust and McCann's Truth in America study. 
11:00 - 11:30
 
MEDIA IS KILLING SOCIAL MEDIA
Saskia Jones, Data Strategy Director & Partner, BBH
In the age of all digital everything we are overwhelmed with metrics and measurements. Join us for a journey on the rules of creativity in social media and how to break them. 
11:45 - 12:15
FIGHTING THE BREAKING NEWS CYCLE
Heather Corker, Client partner & US relationship Director, Foresight Factory
Consumers are changing to gain a greater sense of control. Join us for this trends session to learn how to stay heard by building brand stories in a hyper sensitive and uncertain world. 
12:30 - 13:00
STEVEN BARTLETT ON TRUST AND SOCIAL 
Steven Bartlett, CEO, Social Chain Group. 
Hear from Steven Bartlett, the 26 year old entrepreneur, speaker and investor who was recently voted Great British Entrepreneur of the Year and Most Influential Agency Figure.
13:15 - 13:45
FIXING THE USER EXPERIENCE (UX) THROUGH TRUST AND VALUES
Danny Bluestone, CEO, Cyber Duck 
Trust in digital is broken. Users are being scammed through crypto bubbles, the sale of their personal data and even celebrity endorsed festivals. What can we do to build trusted products and services? Learn how brands can develop underpinning design systems to fix this. 

BREAKFAST, LUNCH AND DRINKS AVAILABLE THROUGHOUT THE DAY

14:00 - 14:30 
HOW THE UK IS LEADING THE WAY IN NEUROMARKETING?
Aoife McGuinness, Neuroscience Consultant & Neil Davidson, Managing Director, HeyHuman
Voted one of the top five talks to see at SXSW this year! We have a second offering to hear from HeyHuman. 
Hear how they use neuroscience at every stage of the creative process granting them a unique perspective on how to connect better with people. 
14:45 - 15:15
CAN ADVERTISING HEAL A DIVIDED WORLD? 
Orlando Wood, Chief Innovation Officer & Will Goodhand, Commercial Director, System1
Is advertising losing its human dimension; its ability to express itself through characters and metaphor? Join System1 to learn how to improve your brand's effectiveness, entertain and rebuild trust in a technological and divided world. 
15:30 - 16:00
REACHING BRAND NIRVANA: CLOSING THE HUMAN EXPERIENCE GAP 
Sid McGrath, Chief Strategy Officer, Karmarama
New research from Karmarama shows that brands that offer a more human experience are more engaging and valuable. Learn the key steps for brands to deliver experiences which combine humanity and technology to reach your Brand Nirvana. 
16:15 - 16:45
AUGMENTED AI: CREATIVE PROBLEM SOLVING COMES FROM PROCESSORS AND PEOPLE
David Caygill, Managing Director & Innovation Consultant, The iris Nursery
Join us as we look at how best to structure an AI and human collaboration project, avoiding bias in algorithmic design . Sharing key success and failures to learn from. 
17:00 - 17:30 
FINDING THE HUMANITY WITHIN TECHNOLOGY
Jamie Sergeant, Global CEO, Crowd
In a world where friends are made at the click of a button, brands realise that people are longing for meaningful relationship. Learn how your brand can be more human in its approach. 
17:30 - 18:00
SURVIVING WITH PURPOSE: WHY CREATIVE AGENCIES NEED TO THINK ABOUT MORE THAN THE BOTTOM LINE.  
Emily Goldhill, Strategic Lead, Livity 
In an era of the in-house creative team, professional freelancers and consultancies, it is no longer enough for agencies to rely on their expertise in delivering the strongest creative work. Join Emily to discuss why creative agencies need to answer the question 'what is our purpose' if they want to survive, thrive and make their work even stronger. 
 

opening party

Friday March 8th

Don’t miss our official welcome to Austin and the opportunity to hear

exclusive performances before SXSW music by

 

Ferris & Sylvester
the hotly tipped duo who combine blues, folk and indie-rock ‘n’ roll

 

FEMME

with a unique synth heavy, electro-pop sound

 
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FOR MORE INFORMATION CONTACT 

AISLING@IPA.CO.UK