The UK Brand & Marketing day is curated by the UK Advertising Export Group (UKAEG) and backed by the UK’s Department of International Trade (DIT), the Institute of Practitioners in Advertising (IPA), Advertisers Producers Association (APA) and the UK Advertising Association.
 

Launching on Friday March 13th with a VIP party at the British Music Embassy our leading UK business experts will cover the importance of storytelling with tech, measuring effective storytelling and why brand purpose needs to come before profit on Saturday March 14th 2020 from 12pm - 6pm. 

The event is open to both badge and non-badge holders. Pop by to hear from our speakers below and say hello over refreshments.

Join the conversation using #ukatsxsw


Breakfast, lunch, chargers and refreshments available throughout the day

The event is free and open to all

 

Over March 13,14,15 the UK Creative industry will takeover the British Music Embassy at its new venue for a series of talks, debates and networking events. We look forward to seeing you there. 

British Music Embassy, 
Cedar Street Courtyard, 
208 W. Fourth St., Austin, TX 78701
 
12:30 - 1:10
MASTERS OF THE UNIVERSE (AT STORYTELLING AT LEAST)
Neil Davidson, CEO, HeyHuman
Mobbie Nazir, Chief Strategy Officer, We are social 
Matt Duhig, Co-Founder & Technical Director, FX Digital
Stephen Parker, Writer, Director & Creative Director, Chrome Productions 

Moderator to be announced. 

Thanks to big data, machine learning, and AI, productivity is now very much in the domain of machines. With technology taking care of productivity, advertising agencies will produce value by doing what only we can do; thinking creatively, and being the masters of storytelling. The story and brand purpose are everything. Through an integrated experience, consumers want to know how the product or service will impact on their lives.

In 2020, we are still at the start of a new way to of catching the consumer’s attention. We are seeing transformative shifts enabled by Ai, VR and Voice technologies that are pushing screen technology into the background.  What the future has in store for advertising continues to both challenge and inspire new and old ways of approaching customer experiences. How do we keep up with the change, and what will it look like?

This session brings together experts from brand strategy, social media and advertising tech to consider what this world may feel like and what the role of ‘advertising’ will be in this new society

THE STORY OF STORYTELLING AND ADVERTISING
Neil Davidson, CEO, Hey Human 

What’s really going on with storytelling and what’s going on in our brains when brands try to connect through stories?

 

This session builds on HeyHuman’s neuroscience research and shares the latest secrets of storytelling and advertising.

1:10 - 1:25
 
1:25 - 1:40
THE POWER OF VOICE - PUTTING THE USER FIRST
Matt Duhig, Co-Founder and Technical Director, FX Digital

Voice technology is being adopted at an unprecedented rate. The true beauty of voice as a medium, is that it places the user at the centre of the experience, empowering them to the tell their own story.  Join us to discover why voice is ready to take-over the digital world. 
1:40 - 2:00
TRANSFORMING CULTURE THROUGH STORYTELLING IN FILM
Stephen Parker, Writer, Director & Creative Director, Chrome Productions 
Blurb to folllow 
2:45 - 3:10
WHY YOUR ENGINEERING DECISIONS COULD BE KILLING THE PLANET 
Charlotte Walsh, Co-Founder & Partnership Director, Digital Detox  
Developers hold a lot of power when it comes to making waves to cull digital pollution. This session will discuss practical and successful methods to help shape your development, innovation and technology strategy into one that's aware of its carbon footprint. 
3:10 - 3:40
THE POWER OF PURPOSE, SAVE THE WORLD RECORDS 
TBC, Guinness World Records 
As pressure builds for companies to behave in a more environmentally and socially responsible manner, millennials are increasingly seeking employers with strong CSR credentials and employee engagement programmes that allow them to make a positive social impact. In this session, Guinness World Records’ presents a unique lens on this global trend, as more and more companies come in search of meaningful, purpose-led record-breaking activities to unite their workforce.
3:40 - 4:10
SUSTAINABILITY AND BRAND ACTIVAITIONS 
TBC, BrandFuel 
Blurb to follow 
3:40 - 4:10
PLANET POSITIVE PRODUCTION 
Pippa Bhatt, Made by Madam
Inspiration for your sustainable production measures for a responsible industry. We will look at the quick takeaways we can all implement to make our productions sustainable and waste reduction led
4:10 - 4:40
CHINA, IT CAN BE A PAIN IN THE A**. LET'S TALK 
Jimmy Robinson, Ping Pong Digital 
 From Made in China to Re-Made in China. Accepting there is an alternate reality in China that marketers should not overlook.
4:40 - 5:00
MEASURING THE VALUE OF INFLUENCE?
Rachel O'Sullivan, Chief Innovation officer, Four Communications
How to use data to identify and evaluate influencers - be they KOLs, Celebrities or microinfluencers - with genuine connections with the audiences you need to engage. 
5:00 - 5:45
2:00 - 2:45
BRAND PURPOSE BEFORE PROFIT 
Rachel O'Sullivan, Chief Innovation Officer, Four Communications 
Charlotte Walsh, Co-Founder & Partnerships Director, Digital Detox 
Oliver Wayman, Founder, Bottletop 
Moderator to be announced
How business choose to run themselves is one of the defining issues of our time. According to Accenture's global consumer research, 62% of customers want brands "to take a stand" on issues such as sustainability, and transparency. Millennial consumers are demanding something more - Purpose before Profit. 

Brands focused only on short-term metrics such as

•            Shareholder value

•            Share of voice

may hit monthly targets, but if, for example that focus is at the expense of the environment, that can destroy the stability needed for long-term viability.

This is further evidenced from the American Business Roundtable redefining the purpose of a corporation. (August 2019). It focused on five key areas;

1.           Delivering value to customers

2.           Investing in employees

3.           Dealing fairly and ethically with suppliers

4.           Supporting the environment

5.           Generating long-term value for shareholders.

The brands of tomorrow have to benefit everyone; the wider world, as well as stakeholders. But what is the future role for advertising in brand building?

In 2020, brands must respond to this new reality and reconsider who it is they really serve.  Never has it been more important to have an advertising agency at the board table and we have the data to prove why.

FAKE NEWS TO REAL GOOD: HOW ADLAND CAN FUND BOTH
Amy Williams, CEO, Good-Loop

In 2019 advertisers spent a massive $600bn to reach consumers with their messaging, and this figure will only grow in 2020 thanks in part to the US Presidential Election, and the Tokyo Olympics.

With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend?

What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world? This session presents tools and techniques that give advertisers more control to avoid supporting fake news and to deliver good - for their brands, for causes and for society.

 
 

opening party

Friday March 13th

Don’t miss our official launch party at Austin and the opportunity to hear exclusive performances at the British Music Embassy (BME)

 

Acts to be announced shortly

 
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FOR MORE INFORMATION CONTACT 

AISLING@IPA.CO.UK